Gone are the days where Yellow Pages ads, billboards, or even networking events are your law firm’s primary sources of clients. People who have legal concerns nearly universally search for answers online before deciding they need to hire a lawyer. And, even when they know they need an attorney, they spend a significant amount of time researching their issues and different law firms before they decide to pick up the phone.

Quality Content Means Quality Rankings

When people do this online research, they are reading your content. If you are unfamiliar with content marketing or are unsure about the importance of this strategy for improving your results, Too Darn Loud Legal Marketing can help. Our talented team of digital marketers and legal content creators are experts at connecting your law firm’s mission and vision and injecting into your content to drive traffic and conversions. Contact us today for more information.

Content Marketing for Law Firms

Content marketing for law firms refers to the process of creating, publishing, and promoting content to attract potential clients. Traditional advertising strategies focus primarily on selling legal services. But content marketing provides relevant information that builds brand authority, recognition, and trust.
The ultimate goal of content marketing is to sign up more clients, grow your business, and improve your overall results. But you accomplish this by focusing on solving the client’s concerns with answers to their questions or by providing other helpful information.

Why Law Firms Need a Content Marketing Strategy

Believe it or not, the content you post on your website is one of your law firm’s most valuable assets. Original and engaging content appeals to several important audiences — potential clients, Google, and your peers.

When it comes to law firms, all three of those groups place value on authority and authenticity. And the best way to establish those qualities is with high-quality and consistent content. Your law firm’s content can help potential clients:

• Find you in the search engines
• Understand your legal offerings
• Establish trust with your brand
• Form a connection with your firm
• Feel more comfortable about contacting you

You don’t have to be a large law firm to have a content marketing strategy. What matters is that you make a commitment to produce and post content that delivers results.

Quality Legal Content That Makes a Difference

At Too Darn Loud Legal Marketing, we are committed to providing our law firm clients with high-quality legal content that ranks well in the search engines, drives traffic to their website, and converts those visitors into clients. Our team of seasoned copywriters produce customized content across various topic areas and content types.

We realize that effective legal content comes in many different shapes and sizes. Some of the most common types of quality content we add to our client’s legal marketing strategies include:

Legal Blogs

Regular blog posts are one of the easiest ways to begin creating high-quality content that gets your firm’s name recognized. Our content team works with your law firm to determine what is important to your potential clients and create a content calendar. We strategically plan and execute your blog posts and content distribution for the coming year.

Resource Articles

In addition to blogs, we create a variety of resource material for your website that relates to your law firm’s subject matter expertise. These might include things like FAQ Pages and even e-books you can use as gated material to collect contact information for potential clients.

White Papers

White papers are legal content driven by data and statistics. If your law firm wants to post more in-depth information related to certain areas of the law, we can produce white papers that increase the credibility of your firm among potential clients and your peers.

Practice Area Pages

As your law firm and website evolve, our content team will create unique practice area pages that focus on the legal services you provide. These pages are SEO-optimized, including a focus on the geographic areas you serve.

Press Releases

When a press-worthy event happens (i.e., you win a big case, open a new area of practice, or hire a new staff member), our content team will draft and distribute a press release for your law firm.

Video Marketing

If your law firm isn’t using video to showcase its services and unique brand personality, it’s probably missing out on connecting with many potential clients. Our digital marketing agency is an authority on legal video marketing tactics, which we use to benefit our clients.

Video Transcripts

In addition to posting video content, such as vlogs, law firm overviews, and testimonials, we also recommend transforming those same videos into written content. By posting video transcripts, you get another form of content that may appeal to visitors and will certainly help you with valuable search engine rankings.

Newsletters

Law firm newsletters can be valuable legal content when your firm has important and engaging information to share. We help clients craft periodic newsletters that keep subscribers informed about updates in the law, important cases, and law firm happenings.

Staff Biographies

We can help your law firm establish credibility by crafting detailed and engaging staff biographies that give readers the assurance their legal matter is in good hands.

Testimonials

There’s no better form of advertising than a testimonial from satisfied clients. Our content team helps you curate and publish this client feedback on your website in a way that conforms to established legal rules and ethics.

We Help Law Firms Create Lead-Generating Content

The content team at Too Darn Loud Legal Marketing will work with your law firm to develop a customized content marketing strategy. Our digital marketing experts conduct market intelligence research to profile your target audience and understand what topics are most important to them. Our team creates content that addresses your potential clients’ most pressing questions and concerns with action-oriented solutions, such as contacting your law firm for an initial consultation.

Our content team works closely with our SEO team to produce content that is SEO-optimized, so your website not only appeals to potential clients but the search engines as well. With higher website rankings, more people will see the content you post, and you will convert more website visitors into clients. If you are ready to learn more about creating lead-generating content for your law firm’s website, contact Too Darn Loud Legal Marketing today.