Harnessing the Power of Webinars and Live Events for Your Legal Marketing 

Attending and participating in live events and webinars isn’t just for vendors. Attending live events and webinars can be an effective way for law firms to showcase their services and network with potential and existing clients. Here’s why lawyers should make attendance at live events part of their legal marketing strategy.

Power Of Webinars And Live Events For Law Firms

Webinars, trade shows, community events, and other live events can provide a significant boost for your law firm when approached correctly. However, they can also be a time-waster if you fail to do your homework or don’t take advantage of opportunities when they arise.

Picking the right events to attend will help determine your success. For example, your primary targets should be events that feature your target audience or other business colleagues who might send referrals your way. Before committing to an event, reach out to its organizers to learn more about who will be in attendance and the number of expected attendees.

Benefits of Attending Webinars and Live Events

When you’ve decided that webinars, trade shows, and other live events can benefit your law firm, figure out what you want to achieve. Fortunately, attending these events offers many different benefits, but your goals might vary. Here are some of the most significant goals of participating in these events.

Meet Prospective Clients

One of the most common reasons attorneys attend outside events is to meet and connect with potential clients. Depending on your law firm’s practice area, this approach may take some time to start bearing fruit. You’ll generally get the best results if you commit to building brand recognition and trust through your presence, sponsorship, and participation in events. As your name becomes more recognized in the industry and community, people who eventually need your service will instantly know where to turn because of your efforts.

Stay Up to Date With Industry Trends

No matter what area of the law you practice, it’s critical to stay up-to-date with legislative changes and new case law developments. Trade shows and webinars can be invaluable in giving you the latest information you need to navigate these recent developments. Likewise, social and other trends can impact your practice. You can learn about how others are approaching these shifts to inform your own strategy.

Develop New Skills

As an attorney, you obviously have some marketable skills. However, participation in different events gives you a chance to improve some skills and even develop new ones. As you grow in your profession, you’ll be able to connect with others who may be excellent examples of success. In some cases, you can also establish mentorship relationships with other professionals.

Keep Tabs on Competitors

When you attend outside events, there’s a good chance you’ll run into a few of your competitors. This is an excellent opportunity to gain some valuable insight into their business strategies. From this, you may be able to identify potential weak spots and make important changes to your marketing strategies. You can also emulate what your competitors seem to be getting right.

Network With Potential Partners

Another way your law firm can get new business is through referrals from other attorneys or professionals. But no one is going to refer business to you if they don’t know and trust you. One of the best ways to begin establishing that familiarity and trust is by attending various webinars, trade shows, conferences, and community events. This give you an opportunity to network with other professionals, which can lead to valuable referral business.

Foster Business Growth

The business and legal landscape is constantly changing as are consumer wants and needs. One of the ways you can ensure long-term business growth is to commit to a practice of remaining open to new possibilities. You can accomplish this by devoting a portion of your time to attending outside events to gain further insight and learn actionable steps you can take to improve your law firm’s business.

Making the Most of Your Attendance at Live Events for Law Firms

If you choose to attend webinars and live events, it’s worthwhile to prepare properly so you make the most of these experiences.

Know Your Brand Message

How you present your law firm’s brand should be consistent whether you are attending a webinar, at a live event, or producing online content. Take some time to define your brand’s message and voice, so there isn’t any confusion or conflicts in your marketing messages.

Have a Strong Online Presence

Consider that people who encounter you at these events might Google your firm’s name right there on the spot. It’s essential that you have a strong online presence so they can verify you’re a legitimate firm offering reputable services. This means you should have an attractive and engaging website, a social media presence, and an optimized Google Business profile.

Prepare Physical Marketing Materials

If you’re attending an online event, prepare some PDF materials that feature what your law firm has to offer. For in-person events, you can bring some stylish but simple handouts of the same material as well as some SWAG that’s branded with your firm’s name and logo.

Consider Sponsorship Opportunities

In addition to attending these events, you can begin to sponsor and even hold your own events in the future. Attendance at enough online and live events will give you a good feel for what works well and what doesn’t. This will give you the information and contact you need to become a successful sponsor or host of webinars or live events down the road.

Ready to Elevate Your Legal Marketing Strategy?

When you make connections with potential clients or referral sources at webinars and live events, most are going to check you out online before sending business your way. Your law firm’s online presence is essential to establishing trust and attracting new business.

At Too Darn Loud Legal Marketing, we specialize in comprehensive digital marketing solutions for law firms and assisting with live events for law firms. We help your firm get found and chosen by its target audience. Contact us today to schedule a free initial consultation and website evaluation to learn more about our services.