Are you investing significant funds into paid ad campaigns without seeing the desired results? Have you considered using paid advertising but are too intimidated or busy to do it right? Law firm paid advertising requires a long-term strategy and daily attention. Generic approaches to paid ads can lead to drained budgets and subpar results.
At Too Darn Loud Legal, our paid advertising experts will prioritize the right strategies to maximize your ROI and minimize waste, ensuring your advertising dollars are spent wisely for targeted and effective campaigns.
Paid ads are anything your firm pays to have appear in search results, on social media feeds, or within other online content. Many paid ads are pay-per-click (PPC), meaning you only pay for the ad if someone clicks on it. Others are pay-per-impression, meaning you pay for your ads to display, whether or not someone clicks on them.
Each time someone performs a search on a platform, such as Google, YouTube, or Facebook, ads will appear in addition to organic search results. If your firm created ads targeting that particular audience and the keywords used for a search, such as “divorce lawyer in Mobile” or “Gulf Coast DUI attorney,” those ads are ranked and displayed by the search engine or platform.
If you’re not using paid ads, you’re missing out on potential clients. At the same time, if you’re using paid ads wrong, you’re wasting valuable time and resources. We can help you change that.
While it might seem like the best strategy is to publish your own content through your website, it takes time for SEO and content marketing to achieve the desired results. Paid advertising can produce fast results while you wait for SEO and other long-term solutions to bear fruit. Some of the other benefits of using paid media include:
Paid ads allow your law firm to reach potential clients who wouldn’t have found you via other online resources. It substantially expands your reach! Some keywords may be incredibly difficult to rank for using other methods. Using paid advertising, however, you can quickly gain traction with these valuable search terms and drive targeted traffic to your website.
Paid ads can act as a digital billboard for your brand, making you highly visible online. The more people see your brand’s name, the greater the chance they will internalize it as a credible source of legal services, even if they don’t initially click on your ad.
While Google search ads are the most popular type of paid advertising, there are others that can produce positive results for your law firm. We will analyze your firm’s market and discuss your goals to devise a strategy that might include a diversified approach to paid ads. In addition to search ads, your law firm can leverage display ads that show up across Google’s ad network, video ads, and social media ads on popular platforms like Facebook, Instagram, and LinkedIn.
If your law firm is located in and serves a certain metropolitan area, it wouldn’t make sense to pay for ads that show to people who live across the country. One of the primary benefits of paid advertising is that you can specify a local area, such as within a 20-mile radius of your office. You can’t do this with social media posts or organic SEO.
Law firm paid advertising involves creating a budget for running ads across various platforms. Because each client, market, and campaign is unique, there are no single price estimates that would be accurate for this strategy.
We recommend sitting down with us to discuss a budget that takes into account how much you can spend on each type of ad, your goals and bidding strategy, and the amount your competitors are willing to pay for those same ad placements. As you begin to see an immediate return on your investment, you’ll agree that this strategy is worth the effort.
Whether you’re a new law firm or one that just doesn’t rank well on Google, paid advertising can complement your SEO efforts. As you work to build up Google reviews and build a solid blog full of engaging content, paid ads can begin sending you quality leads.
Because you’re paying for the ads, you gain access to valuable analytics that can elevate your overall marketing strategy. The data you collect can offer key insights into your audience’s interests and preferences, which can help improve your overall reach and conversion rates across all marketing strategies.
Can’t you just set your ads up and let them run? While you can manage paid ads in-house, we don’t recommend it. We have seen many law firms and attorneys try to handle these types of campaigns themselves, only to receive low-quality scores from Google and get charged for unrelated clicks. Our seasoned team will save you money and time by implementing the right strategy to achieve your goals and constantly monitoring your results.
When you focused on branding your law firm, you probably spent time defining your target audience. It would be wasteful in terms of time and money to create ad campaigns that attempt to reach beyond those parameters.
Using very specific targeting criteria, we can create customized paid ad campaigns that target users based on a variety of criteria, such as age, geography, demographics, past queries, and many other factors. We can help you launch paid ad campaigns on Google, Facebook, YouTube, Instagram, TikTok, LinkedIn, and more. This targeted approach ensures more control over who sees your ads.
At Too Darn Loud Legal, we will never stick you with a cookie-cutter paid ad campaign or ask you to manage your ads on your own. Our tactics and strategies are based on what we learn about your target audience and brand combined with our years of experience. We have worked with countless businesses just like your own to improve digital marketing outcomes using paid advertising as one part of the equation.
The competition for common keywords is fiercely competitive. Without the time, budget, and attention necessary to compete, you could miss out on valuable new business. Our processes have proven to be successful because they are tailored to fit each client’s needs, regardless of practice area or location.
Search advertising is one of the most effective ways for law firms to generate quality leads. When you advertise on search engines like Google, your ads will appear based on a user’s search terms. This is the best way to ensure your law firm’s name appears at the precise moment a potential client is searching for the services you provide.
Our team of search advertising experts will work with your firm to determine which keywords and phrases you should be targeting. This will be based on a combination of your key practice areas, your budget, and a competitive analysis with the goal of getting you the best ROI possible.
Often, potential prospects won’t immediately convert on their first interaction with your brand. It might take several touch-points and a bit more familiarity with your firm before a user feels ready to make a move.
We can help your law firm leverage retargeting ads as a way to get your brand in front of people who have recently interacted with your website. This will keep your firm’s name top of mind so they will think of you first when they are ready to commit.
Most law firms serve clients in a specific geographic area, which makes targeted advertising based on location critical. Google’s Local Service Ads (LSAs) have revolutionized how lawyers can connect with local audiences through paid advertising.
Our LSA management services are tailored specifically for law firms so you can maximize your results in local searches. When we manage your LSAs, we ensure your firm’s name is front and center when potential clients need your services the most.
Our strategy involves a detailed analysis of your local market, practice areas, and potential client behavior so we can create compelling and targeted ads that will deliver a resonating message. We handle everything, from setting up your Google Business Profile to creating your ads, to monitoring and optimizing your results.
Because paid ads in the legal industry are highly competitive and can be costly, there’s little room for error with this digital marketing strategy. If you try a “set it and forget” or undisciplined approach to paid advertising, your results may not be the ones you want and need. This is where a seasoned legal marketing professional can be invaluable.
At Too Darn Loud Legal, our paid ad specialists can elevate your legal marketing strategy by designing and managing paid advertising campaigns that produce results. If you’re ready to take your legal marketing to the next level and drive more traffic to your law firm’s website, contact us today to schedule a free initial consultation. Give us a call at (800) 649-1764 or contact us online.