Law Firm Video – The Difference Maker

If you are an attorney or law firm looking to attract more leads and convert more prospects into clients, now is the time to elevate your law firm video marketing strategy. At Too Darn Loud Legal Marketing, we understand the value that engaging video can bring to your law firm’s online presence. To learn more about how you can incorporate video in a comprehensive digital marketing strategy that produces results, contact us today.

Why Law Firm Video Marketing is Worth the Effort

Video marketing is an incredibly effective form of legal marketing. Consider that, in 2021 alone, the average American spent 22 hours each month watching YouTube content via the app. If you add in desktop use of the website, the figure is even higher.
Your law firm may experience some success with traditional and other online marketing approaches. But just think about the potential business you are leaving untapped if you don’t leverage video marketing. Still not sure? Here are some recent statistics that drive home why law firm video marketing is worth the effort:

• 89% of video marketers say video content produces a positive ROI.
• 92% of marketers who use video say it’s a vital part of their online marketing strategy.
• 85% of businesses use video as a marketing tool.
• 80% of video markets say video content directly boosts sales.
• 66% of consumers would rather watch a video than read about a product.
• Marketers who use video content have the potential to grow their revenue nearly 50% faster than those who don’t.

And, if you’re a law firm, having a strong online presence is vital. Nearly all (96%) of people who need legal advice begin their search online. And law firms that use video as part of their digital marketing strategy nearly always experience a jump in traffic to their website.

How Video Marketing Sets Your Law Firm Apart

The statistics show how important video marketing has become in recent years. Here are some of the specific ways using video can set your law firm apart.

1. Build Trust
When people are facing a legal challenge, they want a connection with a law firm they can trust. Most people are intimidated by the law, and video can help you humanize your law firm to build more personalized connections with the average consumer.
2. Strengthen Your Brand
Every law firm is different, and you can use video content to communicate your firm’s vision, mission, core values, and purpose with potential clients. Essentially, you are sharing your firm’s culture as another way to make those valuable connections and bring in new business.
3. Share Information & Establish Credibility
Part of marketing your law firm effectively is establishing your credibility as a knowledgeable and competent law firm. Using video, you can provide some basic legal education on common issues related to your practice areas.
4. Showcase Reviews
No matter what business you are in today, including the law, reviews are essential. Using video, you can bring your online testimonials and reviews to life by putting a face to the name. There is a lot of value in having past clients share their experiences on camera.
5. Outshine Your Competition
There’s a good chance many of your competitors are already using video marketing. Don’t get left behind. Make sure your law firm is leveraging video to connect with clients and improve its overall results.

Types of Video Content for Your Law Firm

At Too Darn Loud Legal Marketing, our creative team of experts will work closely with your firm on every aspect of its video marketing strategy. Through years of experience in law firm and video marketing, we ensure your video content connects with its audience and gets them to take the desired action.

The options for promoting your law firm and connecting with your target audience through video are almost limitless. If a blog post can be written about a topic, a video can be produced about it as well. In fact, some types of content are better conveyed via video because this medium captures and holds the attention of its audience. Some examples of the types of video content we create for law firms include:

Firm Overview Videos
A law firm overview video introduces your partners, staff, and firm to visitors and provides a brief summary of the areas of practice.

Attorney Profile Videos
Each attorney in your law firm will have their own video introduction that talks about their background and areas of expertise.

Practice Area Videos
These videos are where you can delve deeper into the different legal practice areas of your law firm.

Educational Videos
You and your partners can use video content to share information and knowledge related to your specific areas of expertise.

Client Testimonial Videos
Your law firm can ask prior clients to share their positive experiences working with your firm.

Content Asset Videos
These videos generally add value to more comprehensive marketing campaigns using several mediums.

Video Ads
Video advertisements of your law firm can be placed on social media websites or other online platforms to produce immediate and impactful results.

Contact Too Darn Loud Legal Marketing to Get Started With Video

At Too Darn Loud Legal Marketing, our holistic approach to digital marketing ensures you get the best results possible. We work with your law firm to create an arsenal of engaging videos that will improve your law firm’s online presence, build trust, and drive conversions. Our law firm video services include:

A one-on-one strategy session with our video team

• Media coaching before your video shoot, including script preparation
• Professional on-site video shoots
• Creation of a customized YouTube channel that reflects your law firm’s brand
• Design of a video page for your website to showcase your firm’s videos
• Transcription of each video to enhance SEO
• Social media distribution of your videos
• Consultation for the creating of your own in-house videos

Our video production team is standing by to take your law firm’s digital marketing strategy to the next level. If you want to stay competitive and grow your business, contact Too Darn Loud Legal Marketing today to learn how you can add video to your online marketing program.