Marketing Your Solo Practice

Whether you’re fresh out of law school or have walked away from a larger firm and decided to hang your shingle, you have a lot on your plate. As a solo attorney, you are in charge of everything, including marketing. Marketing your solo practice can present unique challenges and the team at Too Darn Loud Legal Marketing is ready to help you tackle those challenges. 

Fortunately, our technology-driven age has evened the playing field among law firms of every shape and size. With the right strategy, there’s no reason you can’t compete with an established firm in your area. Here are some of the top marketing strategies you can use to grow your solo practice and remain competitive. 

Design a Marketing Plan to Marketing Your Solo Practice

If you’re a solo practitioner, marketing your solo practice can be time consuming and you don’t have a lot of time or resources to waste. In other words, it is better to have a strategic plan designed to produce results than rely on “spray and pray” marketing, where you just hope that something you do gains traction. 

Start with a strategic road map that outlines your goals and strategies for reaching new clients. Who is your target audience, and what do you want to accomplish through marketing? Some possibilities include establishing name recognition, creating a strong referral network, and driving a steady stream of leads to your website. 

Build a Well-Designed Law Firm Website

Once you have a marketing plan, it’s time to create a law firm website. Your website is usually the first contact potential clients have with your brand, so it’s critical that you put some time and resources into making it count. Some key elements to consider with your solo law firm website include:

• User-friendly and responsive design — Optimize your website so it loads easily on any type of device, whether it be desktop or mobile. 
• Engaging and clear website structure — A legal website should be organized in a way that is easy to navigate and enjoyable to view. 
• Secure hosting and fast loading — Your website should be secure and load quickly, or you risk losing valuable leads. 
• Easy contact information — Make it easy for visitors to contact you by prominently displaying your phone number and other information. 
• Informative and compelling content — Create engaging content for your website and blog that tells people about your services and answers common questions. 
• Clear call-to-action buttons — Include prominent buttons and messages throughout your website, letting visitors know the next steps they should take. 

In addition to all of these elements, search engine optimization (SEO) is a must to ensure your website ranks well in the search engines for valuable search terms. 

Create Engaging Legal Content to Market Your Solo Practice

People want to hire an attorney who experience and skill. You can demonstrate your legal knowledge by posting ongoing legal content in the form of blog posts, case studies, and short videos. 

These pieces will not only buid trust and credibility for your solo practice, but they also serve another critical role. A dedicated content marketing strategy is essential for SEO purposes, helping your website rank well in the search engines and ultimately driving more traffic your site. 

Connect With People on Social Media

Social media is an ideal way to find new clients and build a community centered around your brand and practice area. It’s also a great tool for your existing clients and professional colleagues to use for referrals. 

Depending on your practice area and target audience, you’ll want to pursue social media strategies on different platforms like Facebook, Instagram, and LinkedIn. You can start by creating an optimized social media profile for your solo practice. 

As a solo practitioner, you’ll need to invest some time engaging with others on social media. Share your content on your profiles and respond to comments. Join public groups and join the conversation without being overly promotional. People will notice and follow your page. 

Focus on Local Search

Most client for solo law firms come from a fixed geographic area, making local SEO a critical strategy. Solo lawyers must also compete with larger law firms in these markets. You can even the playing field by creating and optimizing your Google Business Profile, creating localized website content, and encouraging clients to leave online feedback to build up your review profile.

Invest in Paid Legal Ads

As a solo practitioner, you are likely on a tight budget. Maybe you don’t think you can afford paid legal advertising, but it’s worth considering if you understand the benefits. While organic traffic from Google is preferable, this takes time to bear fruit. Paid legal advertising can start bringing new clients to your doorstep immediately. Having the right mix of paid Google and social media ads can be a valuable addition to your legal marketing strategy. 

Pay Attention to Opportunities

When you’re a one-person enterprise, every move and dollar matters. It’s important to take advantage of every opportunity to attract new clients and grow your name recognition. You can cover a lot of ground by networking with other local professionals and attending or sponsoring local events. Finally, pay close attention to your insights. Double down on what’s gaining the most traction and make adjustments to other strategies so you can improve your overall results.

Need Help Marketing Your Solo Practice? Contact Too Darn Loud Legal Marketing Today!

Most people don’t care how large your law firm is or isn’t. They simply want to work with a lawyer who can efficiently solve their legal issues and whose values align with their own. Your marketing message should give them the assurance that you are the right person for the job. 

At Too Darn Loud Legal Marketing, our team of legal marketing experts specializes in helping solo attorneys achieve their marketing goals. We have a proven formula for helping law firms of every shape and size, including solo practitioners, boost their online visibility and generate more clients. 

When you work with us, you will get personalized service and a customized approach to your legal marketing plan. We will spend the time to get to know your local market and particular goals before recommending the strategies we believe will produce the best results. Contact us today online or at (800) 649-1764 to schedule a free initial consultation to learn more about how we can elevate your firm’s online presence.