Attorney Branding or Firm Branding – Which is Better For the Firm

/by

When a person has a legal issue that needs solving, and they search for help, they usually get hundreds to thousands of results. The competition in the legal industry is insane. But do people search for a law firm or an attorney to provide a solution? The answer to that question reveals whether you should focus more on law firm branding or attorney branding.

Law Firm Branding or Attorney Branding — What’s the Difference?

Law firm branding refers to the unique identity you create for your legal business. It encompasses your firm’s name, logo, fonts, colors, and styling. Beyond the aesthetics of your brand, it also represents your firm’s experience, expertise, and values in a way that differentiates it from other firms in its market.

Attorney branding is more personal. An individual attorney may not have their own logo (some do), but they can develop a brand that also represents their own unique set of expertise and values. For example, you might emphasize your commitment to personalized service or the fierce pursuit of justice.

Law Firm Branding vs. Attorney Branding — Which is Better?

Every law firm should have a legal branding strategy. But that doesn’t necessarily mean your firm’s identity is more important than the branding of its individual attorneys. After all, people overwhelmingly hire lawyers to solve their legal matters, not law firms.

Consider some of the most famous criminal defense attorneys of our time — Johnnie Cochran and Leslie Abramson. If you were charged with a serious crime and had the means to hire anyone, you’d probably gravitate toward these names because they’ve built a reputation as being “the best.” However, you probably have no idea what law firms they’re affiliated with.

Top attorneys build trustworthy, resilient “brands” that exist separately from their law firms. When people ask for recommendations from others, they usually get the name of an attorney, not a firm. If that attorney is a member of your law firm, your legal practice still benefits from the referral.

So, which is better, law firm branding or attorney branding? The answer is that you should pay attention to both. However, putting in the work to build strong personal attorney brands will help set you apart from the competition and grow your business long-term.

How Lawyers Can Build Outstanding Personal Brands

Developing trustworthy personal attorney brands will make a positive contribution to your law firm’s online reputation. If you’re a solo practitioner, your law firm’s brand and personal brand will be one and the same.

Establishing a trustworthy brand involves more than just talking repeatedly about how great you are. In fact, doing this isn’t an effective strategy. If you want to stand out in a crowded market, here are some ways you can build lasting and successful personal legal brands:

  1. Identify Your Brand Identity
    This is probably one of the most important steps because its results drive the rest of your decisions. The first thing you need to do is take some time to hone in on who you are as a lawyer and how you wish to be perceived. Do you want to be viewed as compassionate, a bulldog, thorough, or something else?
  2. Develop a Brand Statement
    Create a concise branding statement covering your expertise, values, and commitment to serving your target audience. It should specify your legal practice area(s) and the unique qualities you bring to the table.
  3. Build Your Online Presence
    You should have online spaces dedicated to personal attorney branding. This can include individual attorney pages on the law firm’s website, social media profiles, an optimized LinkedIn profile, a YouTube channel, and a separate blog.
  4. Establish Thought Leadership
    Individual attorneys can being establishing thought leadership by posting regular blog posts and writing guests posts on reputable legal blogs. There are other opportunities for building name recognition, such as creating podcasts and webinars and participating in legal conferences.
  5. Manage Your Online Reputation
    It’s not enough to post content online and wait for positive results to materialize. You have to manage and nurture your online reputation. For example, it’s essential that you regularly monitor social channels for mentions of your name and engage with users or respond to appropriately to online feedback. When you receive professional endorsements or positive testimonials, use them as marketing tools to showcase your success.

Potential Challenges to Consider in Legal Branding

While the importance of legal branding is indisputable, many law firms struggle with implementing a successful branding strategy due to some potential challenges. Here are a few of those obstacles and how you can overcome them:

Failing to Adhere to Legal Marketing Regulations

The legal industry has strict ethical regulations designed to protect the integrity of the profession and the public’s rights. It’s critical your firm and its attorneys comply with all applicable ethical guidelines and laws in its marketing and branding efforts.

Neglecting to Get Internal Buy-In

Whether your law firm has 20 lawyers or two, building a strong online reputation requires the buy-in and commitment of everyone from junior associates to senior partners. Every member of the team must understand the importance of developing a trustworthy brand.

Not Posting Consistent and Engaging Content

Building an engaging online presence can be time-consuming, especially when you are busy serving your client’s needs. If your attorneys don’t have time to post consistent, engaging content, it’s a good idea to work with a dedicated marketing team.

Connect with Too Darn Loud Legal Marketing Today

Developing and nurturing your law firm’s online reputation is critical. However, the same is true for every attorney at your firm. You can elevate your law firm’s visibility and overall results by focusing on your attorney’s individual brands and reputations.

Whether you’re a solo attorney or a firm with many lawyers, a proper approach to branding can build the awareness and trust you need to attract new clients. At Too Darn Loud Legal Marketing, we will use our experience to help you create a strong online reputation. Contact us today to learn more about how we can help your firm succeed.

Branding for Solo Attorneys: Tips and Tricks

/by

Hanging out your shingle as a solo practitioner and declaring that you are a great lawyer won’t be enough to put you ahead of the game in a crowded market. It’s not uncommon for attorneys to leave larger law firms to open their own practices and be their own bosses. But controlling your destiny also means you chart a pathway to success, which requires careful planning and a well thought out marketing strategy. Branding for solo attorneys has become a necessity to avoid being overtaken by larger law firms and other solo competitors. Even with a limited budget and little time to spare, it’s essential that solo practitioners devote some resources to marketing or their survival will be in jeopardy. And this starts with creating a compelling brand identity. 

What is Your Law Firm’s Brand Identity?

Your brand identity embodies the emotional and visual representation of your law firm. It comprises elements such as your logo, tagline, typography, color palette, imagery, tone, and messaging, which convey your brand’s personality, values, and promise to potential clients. 

Your brand is much more than just colors and logos. It’s the foundation of how you connect with your clients. A solid brand identity is critical to your law firm’s success for several reasons:

  • Creates a strong first impression — When your firm’s brand identity has been designed and implemented properly, it will create a powerful first impression on potential clients. 
  • Builds credibility and trust — People want to hire an attorney they feel they can trust. Professional branding helps build credibility and trust, making it more likely someone will choose your firm. 
  • Boosts client recognition — A unique brand identity makes your firm’s name, logo, or other brand aspects memorable, setting it apart from its competitors in a crowded market.
  • Enhances marketing efforts — The sum of your law firm’s brand will serve as a strong foundation for your digital marketing campaigns, ensuring all messages are consistent so they resonate with your target audience. 

Branding for Solo Attorneys — Tips and Tricks

Now that you understand the value of branding for solo attorneys, here are some tips and tricks for creating a positive and memorable brand for your small law firm.

1. Spend Time on Self-Assessment

The most difficult step in branding might be the first one — the self-assessment process. It can be challenging for solo attorneys to uncover the attributes they should use for marketing. If you have existing client reviews, these can be helpful in discovering why clients hire you and appreciate your services. You can also speak with colleagues or friends to ask them what they believe you should emphasize in your branding.

2. Know Your Target Audience

If you don’t understand your target audience, how will you know how to appeal to them? As part of developing your brand identity, you should take a fresh look at your ideal client’s needs, pain points, and preferences so you can develop an identity that resonates with them. 

3. Do a SWOT Analysis

Many companies conduct a SWOT analysis when they initially form. It may also be useful to analyze your Strengths, Weaknesses, Opportunities, and Threats as you develop your firm’s brand identity. 

4. Match Your Practice to Your Personality

Your practice area should strongly influence your branding. For example, if you are a criminal defense or personal injury lawyer, aggressive advocacy is critical. If you are a real estate or business attorney, a strong attention to detail is essential. While you don’t want to make up anything about yourself, you should emphasize any traits that best fit your practice and its ideal clients’ needs. 

5. Develop a Unique Visual Identity

By creating a unique visual identity, your law firm can reflect its values and personality on its website and other marketing materials. You accomplish this using a memorable and appealing logo, typography, color palette, and imagery.

6. Create a Consistent Brand Voice

Your brand’s voice should accurately reflect your law firm’s values and personality. It should also be consistently used across all touchpoints. For example, if you choose to be friendly, humorous, formal, or something else, make sure that voice carries over into everything you do. 

7. Tell a Compelling Brand Story

Tell and share your law firm’s brand story so that you can create an emotional connection with your audience. For example, you might share how you were born and raised in the local community, so you are committed to fighting for justice for the people who live there. You can get your message across through video and written content. 

8. Craft a Brand Style Guide

Having a brand style guide on hand can make executing your brand strategy simple and seamless. This is a document that outlines the guidelines and rules for using your brand’s voice and visual elements. It ensures that anyone, such as a website designer or content creator, understands how you wish to be depicted. 

9. Be Consistent With Your Brand Marketing

Ensure your law firm’s brand identity is conveyed consistently across all marketing channels and messages. Whether you are posting legal practice area pages, blog content, or social media posts, there shouldn’t be any confusion about what your firm stands for or its personality. 

10. Monitor and Refine Your Brand Identity

Finally, regularly assess your brand’s marketing performance and make adjustments wherever necessary to ensure it continues to resonate with your audience. For example, If you establish a brand identity around the idea that your firm only focuses on a single practice area and you decide to change that, you’ll want to adjust your messaging. 

Need Help With Branding For Solo Attorneys – Contact Too Darn Loud Legal Marketing Today?

Focusing on your law firm’s branding is just one part of an overall digital marketing strategy. Your clients want to work with an attorney who understands their needs and goals and one whose values align with their own. Your branding message will give them the assurance that you can be trusted with their most pressing legal concerns. 

At Too Darn Loud Legal Marketing, our team specializes on branding for solo attorneys. We have a proven formula for helping solo practitioners and firms of every shape and size boost their visibility and generate more clients. We take a customized approach to legal marketing, so you only implement the strategies that will produce the results you need. Contact us today to learn more about how our services can elevate your firm’s online presence. 

Personal Branding for Lawyers: Building Trust and Credibility 

/by

Establishing a strong professional identity is no longer an option if you want to achieve success in the legal industry. Personal branding for lawyers is a necessity to help you stand out and gain the trust of your target audience in a crowded field. 

Your personal brand as a lawyer will stand apart from your legal marketing strategies and should even outlive them. It’s an investment that will continue to pay dividends throughout your legal career. Here’s why personal branding is so important and how you can begin to execute a strategy to forward personal branding for lawyers in your firm. 

What is Personal Branding for Lawyers?

Personal branding refers to the process of identifying and promoting a lawyer’s unique professional persona, which includes their identity, values, and expertise. It involves producing a memorable and distinct image that potential clients, the public, and peers can connect with. 

Similar to the way law firms focus on branding and reputation management, individual lawyers can do the same. This helps lawyers differentiate themselves and make a memorable and strong impression apart from the legal marketing efforts of the law firm. 

Why Personal Branding for Lawyers is Important

In a competitive and saturated field like law, it’s essential to find ways to stand out from the crowd. Personal branding is an excellent strategy to help you do just that. Here are some reasons why you should consider making personal branding a priority. 

Establish Trust and Credibility

Consumers hire attorneys they view as trustworthy and able to solve their legal issues. A personal brand helps you build trust through a broad audience by sharing knowledge. Over time, people begin to view you as an authority in your field and will be more likely to turn to you when they have a need. 

Increase Visibility and Enlarge Professional Network

Personal branding campaigns help lawyers stand out among their peers. When you make an effort to differentiate yourself, you will enlarge your professional network and earn more opportunities for referrals and direct client conversions. 

Enhance Career Growth

Personal branding can boost your law firm’s digital marketing efforts. It can also help each attorney advance their individual legal career. A well-established personal brand can open new professional opportunities and help an attorney boost their earning potential. 

Ways to Build Trust and Credibility Through Personal Branding

Most attorneys will develop a personal brand over time, whether they intend to or not. While you could sit back and let your clients and peers define who you are, it makes more sense to play a role in the process. Here are some ways you can build trust and credibility through personal branding. 

1. Define Your Personal Brand

Before you begin any promotional efforts, it’s important to define how you want people to view you as a lawyer. Do you want them to see you as compassionate, aggressive, or something else? By identifying these things upfront, you can craft a consistent and clear brand identity and message that will become a part of your campaigns. 

2. Identify Your Niche

It’s easier to set yourself apart from the crowd when you’re passionate about what you do. Choose a specific niche or legal practice area that aligns with your expertise and interests. From this, you can identify your target audience to better understand their particular challenges and needs. 

3. Create a Professional Online Presence

Your law firm should have a professional, engaging, and updated website that posts regular content. For personal branding purposes, you should have a page on that website as well that highlights your specialties and accomplishments. You will also want to have your own professional social media profiles you can use for personal branding purposes. 

4. Start With In-Person Networking

Make sure you join local and professional organizations so you can network with other professionals. Attend industry conferences and observe how the most successful personal brands make connections. With a few quality connections, you’ll be well on your way. 

5. Become a Thought Leader

Part of successful personal branding in the legal industry is establishing yourself as a subject matter expert. You do this by regularly publishing content people find engaging, valuable, and worth sharing. You can publish articles and video content on your law firm’s blog as well as on LinkedIn. 

6. Engage on Social Media

When you publish helpful content on various websites, don’t forget to share the links on social media. This will give you an opportunity to engage with people and even answer a few questions within reason. The more visible you are on these platforms, the more people will connect with your brand. 

7. Be Authentic

It can be tempting to create a persona that you think will be attractive or successful with your target audience. But if that persona is far removed from your personality, you won’t be viewed as authentic. It’s important to be yourself as much as possible. You’ll find the experience much more enjoyable, and your efforts will be more sustainable. 

8. Lift Up Others

People respect someone who takes the time to be helpful when there may not be something in it for them. Adopting a service mindset to your personal branding efforts will help you be successful long term. When you spend an extra few minutes answering a question or making a referral to another professional, word will get out that you are someone who can be trusted. 

9. Be Consistent

One personal branding mistake many professionals make is being inconsistent. If you’re creating content, like blog posts and podcasts, be consistent. Your audience will come to expect your content and will be disappointed when you fail to deliver. 

10. Get Involved in Your Community

Most attorneys serve a local audience. You can boost your personal brand throughout your local community by getting involved in things that have nothing to do with the law. Choose something you’re passionate about, such as youth sports, school clubs, helping animals, or assisting the needy. 

Get Help With Your Personal Brand

At Too Dard Loud Legal Marketing, we specialize in helping build personal brands for lawyers that boost a law firm’s overall legal marketing strategy. To learn more about establishing yourself as a leader in your industry and creating a law firm marketing solution that produces results, contact us. Give us a call at 800-649-1749 or message us online to schedule a free initial consultation. 

Just How Important is an Attorney’s Personal Brand?

/by

Lawyers face a particular challenge when it comes to being regarded as authorities in their fields and making connections with new clients. There are just so darn many attorneys that people seem to get overwhelmed and lump them all together into one big category.

As a personal injury, family law, business, or attorney specializing in any other area of the law, the last thing you want to get lost in the crowd. In fact, you don’t even want to be a nameless face in your own law firm, no matter its size.

The answer to these challenges is personal branding for attorneys. Here’s why personal branding is so important as an attorney and some strategies to build a strong personal brand.

The Basics of Personal Branding for Attorneys

Personal branding is the intentional and conscious effort to promote yourself professionally to create and grow your influence as a leader and authority. Personal branding is how you want others to view you professionally, whether they be your clients, colleagues, or other stakeholders.

Personal branding is more than having a fancy business card or impressive headshot. Those might be part of what sets you apart. But your brand is what you stand for as an attorney. Is it your fierce presence at the negotiation table? Your notorious attention to detail? Your intimate knowledge of case law? Your compassionate approach with clients? These are just a few examples.

Attorney vs. Law Firm Branding — What’s the Difference?

It’s important not to get your attorney’s personal brand confused with law firm branding. Traditionally, the term “branding” is associated with large companies like Apple and Coca-Cola. These are some of this country’s most recognized corporate brands.

Your law firm probably will, and should, have its own branding campaign. It will focus on the values and ideas the business stands for. With the advent of social media, many of today’s business leaders, who were once relatively obscure, now have personal brands and a wider audience. This is separate from the corporate brand.

As an attorney, your personal brand can certainly have some connections to your law firm. For example, you may share some of the same values and goals. But you’ll set yourself apart from your firm by using your brand to showcase what makes you unique and interesting as an attorney.

Why Personal Branding is Important for Attorneys

Even if your law firm is the most recognized in town, you need a personal brand. It’s not enough to simply ride on the coattails of a law firm’s branding efforts long-term. The legal industry is too competitive to trust that you’ll achieve success without personal branding. Still not sure? Here are some of the top reasons personal branding is vital for attorneys.

  1. Stand Out from the Crowd

Any attorney must recognize just how crowded and competitive the legal industry is. There are so many lawyers in some practice areas that it’s overwhelming. Think of how bewildered most potential clients must be when they begin researching lawyers. Your personal brand is the one way you can stand out from the crowd. And if you don’t put the effort into crafting your brand, your past clients might do it for you through online reviews.

  1. Reputation Management

As stated above, your personal brand is the same as your reputation. When it comes to lawyers, most start out with low expectations in the eyes of consumers. According to one Princeton Study, few people truly like lawyers even though they’re viewed as being competent and capable professionals.

That’s unfortunate. But you can use your personal brand to control your message. How do you want to be seen by others? Do you like being viewed as a ruthless adversary for your opponents? What about a dedicated advocate for your clients? You get to decide.

  1. Build Trust

When people are facing a legal challenge, many of them are more interested in hiring a lawyer than connecting with a law firm. There’s a difference. In the case of an individual attorney, your brand gives you the opportunity to build trust on a more personal level. It helps potential clients attach value to your name instead of only the law firm’s brand.

When you create a track record of successful results or are generous with your time online answering questions, people will remember your name and return to you again and again. They might also recommend you to others as someone trustworthy in a particular practice area.

  1. Establish Authority

Being seen online is great. But it’s probably not going to be enough to boost your personal brand. But you can use online strategies to establish and build authority, which sets you apart from other attorneys.

The best way to build authority is to share your knowledge. You can do this by answering questions, sharing content, and otherwise engaging with people. You can also share your results and background, such as any credentials or awards you’ve received.

  1. Client Acquisition

One of the main goals of most attorneys is to get more clients. After all, without clients, you can’t practice law, make money, or grow your business. In the age of digital media, prospective clients now do significant research before making a choice about who they will hire. A strong personal brand conveys experience, determination, knowledge, approachability, dependability, and many other elements that will boost client conversions.

  1. Opportunity Magnet

A strong attorney personal brand can also help you pull in more opportunities. For example, you are more likely to get professional referrals from other attorneys and professionals if you’ve demonstrated your knowledge and trustworthiness. Perhaps you’ll be asked to participate in professional events related to your practice area or find other exciting professional opportunities thanks to your winning personal brand.

Personal Branding Tips for Lawyers

As an attorney, your personal brand is inseparable from your reputation. Put that way, you can probably understand why promoting your reputation online might be important. But what’s the best approach to attorney branding to produce the results you want and need? Here are some personal branding strategies for lawyers.

  1. Understand Your Target Audience

Before you create a personal branding strategy, it’s important to clarify who you’ll be marketing to. Understanding your target audience is vital because it drives other marketing decisions, such as the online platforms you use and the type of content you create.

  1. Define Your Legal Identity

How would you define yourself in terms of your personal legal identity? This is another great starting point for your personal brand marketing. Take some time to consider who you are as a lawyer, including what things you value. For example, do you fight for justice, help clients protect their assets, or avoid conflict through negotiation? These values should permeate through all of your online activities.

  1. Establish a Strong Online Presence

Ensure you have a strong online presence personally, not just through your law firm. While you should have some space on your law firm’s website, your personal brand goes further than this. You can even create a separate website dedicated to your branding. Otherwise, you can focus on online platforms like LinkedIn, Facebook, YouTube, and Instagram for your branding efforts.

  1. Share Helpful Content

You’ll begin to build authority and trust as you share helpful content with your audience. Some of that content should be original blog posts and videos you create that showcase your knowledge and answer common legal questions. Other content, like relevant legal articles, can be shared from reputable sources.

  1. Engage With Followers

Much of personal branding takes place online. If you’re ignoring people who are interested in learning more about what you do, you’ll be disappointed in your online reputation. You’ll get the best results by engaging with people as much as possible. When someone posts an online review about your services, respond quickly and appropriately. If a person has a question or makes a comment on social media, engage with them to see how you can help. They’ll remember your name, even if they aren’t ready to hire a lawyer that day.

  1. Be Active in Your Community

In addition to your online activities, you can boost your personal brand by being an active member of your local community. Participate in business and charity events where you will get to know others and begin to receive some name recognition. In many cases, your photo and name may be posted online, which will boost your branding efforts.

  1. Cultivate Professional Relationships

Create personal connections in everything you do, whether it be working with a client, helping out in the community, or engaging with someone online. These relationships are the key to achieving more referral business and achieving your goals.

Need Help Creating and Promoting Your Personal Brand?

As this information illustrates, it’s essential to create and promote your personal brand as an attorney in addition to your law firm’s brand. But success doesn’t happen overnight, and effective digital marketing requires thoughtful strategy and execution.

At Too Darn Loud Legal Marketing, our team has a proven formula for helping attorneys establish and promote their personal brands. We never take a cookie-cutter approach to legal marketing but instead, tailor our strategies to what will achieve your individual goals. If you would like to learn more about how our team of seasoned digital marketers can elevate your online presence, contact us today to schedule a free consultation.

How to Build a Personal Brand for Attorneys

/by

The consumer decision-making process is a complex series of actions that involves need recognition, search for information, evaluation of alternatives, purchasing decision, and post-purchase evaluation. While there are numerous things that can impact a consumer’s purchasing decision, emotion is one of the most powerful. Indeed, while consumers often report comparing brands and price points, studies indicate that unconscious urges—including emotion—are what really drive purchasing and decision-making in general. So, building a personal brand for attorneys is extremely important to the overall internet presence for the firm.

Emotions and the way that they impact us are associated with various things, such as places, colors, music, smells, objects, time periods, etc. Associations can have a powerful effect in driving decision-making and influencing consumer behavior. By building a personal brand that has positive associations for potential clients, therefore triggering positive emotions, you are tapping into one of the effective legal marketing strategies. Here’s an overview of how to build a personal brand for attorneys and how Too Darn Loud Legal Marketing can help:

What Is a Personal Brand for an Attorney?

In short, a personal brand is a summation of what people think about you and your legal services. It’s a description of your areas of legal expertise, your character traits, your reputation, and your skills; it’s your value proposition. Generally, a brand is defined as “an intangible marketing or business concept that helps people identify a company, product, or individual.” In the context of a law firm or a lawyer, the idea of a brand can be expanded to not only include the intangible perceptions about a firm’s or lawyers legal services, but also the implicit assurances that a law firm or lawyers makes to its clients about its services and outcomes.

Why Is Building a Personal Brand Important?

Building a personal brand has both internal and external benefits. By spending time thinking about your personal brand as a lawyer, you’ll have more insight into your own values, interests, and priorities, which can guide your work and leave you feeling more fulfilled. From a legal marketing and client acquisition standpoint, building a brand helps to set you apart from your competitors and stand out in a highly competitive field. Remember, most consumers make decisions based on unconscious urges, including emotions that result from positive or negative associations.

Personal branding done correctly can lead to enhanced brand recognition, a sense of trust and authority, and improved law firm marketing and advertising. The latter is particularly important, as most Americans rely on their own research to make big decisions—like who they are going to hire for legal representation—and use digital tools and the internet as part of this. As such, the brand that you portray online could attract or deter clients. By building a personal brand that people associate with reliability, results, and trustworthiness (or other positive characteristics), you have a more likely chance of reaching these people and building your business.

Ways to Build a Strong Personal Brand for Attorneys

Building a brand that is effective isn’t a perfect science, but there are some straightforward things that you can do to enhance your personal brand and brand recognition.

  • Identify your goals and attributes. Getting to know yourself is the first step to building your personal brand as an attorney. Your brand should be authentic and a true reflection of your values and goals. Spend some time answering the following questions about yourself, your professional ambitions, and your interests:
    • What is your legal focus area? What types of cases would you like to work on more?
    • What do you most enjoy doing? What would you change about what you’re currently doing?
    • What sets you apart from other legal professionals in your field? What special gifts of skill sets do you have? Why should a client hire you instead of another lawyer who specializes in the same area of law?
    • What are your clients looking for? What things are important to your clients outside of legal counsel?
    • What values are important to you? Who do you strive to emulate? What is it about this person that makes them admirable?
    • What type of lawyer do you want to be?
  • Identify and analyze your market and target audience. Once you have answered the above questions and have identified some of your key values and personal characteristics that you think set you apart, it’s time to get really clear about the market you work in and your target audience. In addition to honing in on your niche and the practice areas you want to focus on, it’s also smart to spend some time analyzing your competition and figuring out what you have that they don’t and how you can leverage this as part of your brand strategy. This is also the time to start identifying your target audience and what your target audience needs, wants, and values.
  • Establish an online presence. If you haven’t already done so, now’s the time to establish an online presence. Start basic with a website, and then fill the website with content, including blogs, that clearly articulates who you are, what type of law you practice, what your values are, and on what you’re an authority. Using blogs and other mediums to establish yourself as a thought leader in your industry can have powerful results. As you create more content, make sure that you’re distributing content on the right channels in order to grow your online presence. For example, LinkedIn can be a great place to network and reach both clients and other professionals in your field.
  • Develop a legal marketing strategy. Developing a consistent ongoing law firm marketing strategy is a multifaceted task that requires attention to detail and knowledge of best practices. To strengthen and grow your brand, you’ll need to continue showing up online in numerous places and presenting strong content. Creating a strategy for blogging, posting on social media, distributing press releases, acquiring and sharing client testimonials, and more will be important to your long-term brand success.
  • Assess and adjust as needed. Finally, take time to assess the effectiveness of your brand and legal marketing strategy, identify gaps, and make adjustments as needed to maximize results.

Too Darn Loud Legal Marketing Can Help

At Too Darn Loud Legal Marketing, we are experts in building personal a brand for attorneys and law firms and can help you establish yourself as a leader in your field. To learn more about crafting your personal brand and developing an accompanying law firm marketing strategy, reach out to us online or by phone at 800-649-1764 today.