Building a Law Firm Newsletter

Many different legal marketing strategies can help your law firm attract new clients and retain existing ones. Relying on a single solution isn’t an ideal tactic because consumers have different tastes and search preferences. One thing your law firm may wish to consider is building a law firm newsletter. These tools can integrate with and complement your other legal marketing strategies to help you stay connected with former clients and get the word out to new ones.

What is a Law Firm Newsletter?

A newsletter is a type of online content that contains various short discussion topics related to your legal practice area or law firm. Your target audience will generally be your potential and past clients as well as other legal professionals you are targeting for referral business. Most newsletters are distributed via email, which requires that you create a list of subscribers. You can do this by having a sign-up link on your website and including current clients as subscribers.

Why You Should Consider Building a Law Firm Newsletter

Whether you are a sole practitioner or a multi-attorney practice, newsletters can be beneficial to your law firm in several ways:

1. Build Brand Awareness
   A law firm’s newsletter is a great way to introduce the business to those unfamiliar with the brand and what it stands for. By sharing tidbits about your law firm along with other content, you can begin to build brand awareness.
2. Establish Trust
   A newsletter is the ideal way to showcase your knowledge and expertise in your legal practice area. You can post case studies, insightful tips, answers to FAQs, and provide case law updates so you become the go-to resource for people who require legal advice.
3. Nurture Relationships
   Timely newsletters create a connection between you and your readers. As people read your content regularly, they begin to feel as if they know you better and will feel more comfortable approaching you with legal matters.
4. Drive Referral Business
   By creating long-term relationships with former clients and other professionals, you keep the door open for future opportunities. For example, a former client might return with additional business or refer a friend or family member to your firm. A professional colleague might also send you a referral based on your thought leadership.

Tips for Building an Effective Law Firm Newsletter

Creating an engaging newsletter is one of the best ways to regularly communicate with your target audience. If you want your audience to look forward to your content and respond positively to it, here are some tips for building an effective law firm newsletter.

• Create a Newsletter Template

  Newsletters can be simple to put together weekly or monthly once you have a design template that works for you. This is a ready-to-use template that includes your firm’s name and logo, video and text boxes, and various calls-to-action (CTAs). When you’re ready to create your latest newsletter, you simply drop in the content, and it’s ready to go.

• Communicate Consistently

  Consistency is critical for a successful newsletter. Decide on a publishing schedule for your content and stick to it. Similar to your legal blog, consider creating a content calendar with ideas and publishing dates to stay organized.

• Use Email Marketing Software

  Many people mistakenly believe they can send out a mass email to hundreds of people and call it a “newsletter.” This is a quick way to get your law firm’s domain blacklisted as a spammer and cause more harm than good. Instead, sign up with a reputable email marketing service, like Mailchimp or Constant Contact. These services can help you manage your contacts, send professional-looking emails, and track your results.

• Mix Up Your Newsletter Content

  The content in your law firm’s newsletter must be relevant to your audience as well as interesting enough to engage them. Think about what your audience would like to know. Some types of content that work well in newsletters include:

  • FAQs about your practice areas
  • Case law updates
  • Attorney and staff profiles
  • Interview or Q&As
  • Eye-catching images and informative infographics
  • Recent testimonials or case wins
  • Legal industry trending topics

• Invest Time in Your Subject Line

  Even if people sign up for your email list, there’s no guarantee they will ever open and read one of your newsletters. You have a better chance of getting them to click “Open” if your subject line is creative and engaging. You might need to experiment with this aspect of newsletters to find the best fit.

• Avoid Breaking Any Rules

  When designing and implementing your email marketing strategy, make sure you comply with the CAN-SPAM Act, which requires that you offer a simple opt-out process and adhere to your reader’s wishes. You’ll also want to comply with legal ethics rules when it comes to marketing your law firm.

• Share It on Social Media

  One way you can get new subscribers and readers is to share your newsletter on social media platforms. Instead of posting the content in its entirety, you should have a social media post containing content excerpts. When people click on the link to learn more, they’ll be prompted to subscribe to your list.

• Track Your Results

  You should track your results with any legal marketing strategy, so you know what’s working and what could use a few adjustments. Most law firms with email newsletters want to expand their client base. You can track how many website clicks you receive or new clients you sign for every newsletter you send.

Get Results With a Law Firm Newsletter — Contact Too Darn Loud Legal Marketing Today

A regular newsletter is an excellent opportunity to connect with current and potential clients. Whether you need to improve your current newsletter marketing campaign or launch a strategy for the first time, Too Darn Loud Legal Marketing can help.

We create customized legal marketing solutions for law firms of every size nationwide. Our results-driven strategies are designed to help you get found and chosen by your target audience. Reach out to us today by phone or online to schedule a free initial consultation.