If you started your own law firm because you wanted to be your own boss, you were likely attracted to the flexibility and freedom that it can offer. Sure, you may be able to choose your practice areas and hours to some extent, but what about the business aspects of running a law practice? Few […]
You might be the best criminal defense law firm in town. But, if your competitors are better at online marketing, they’re probably going to have more clients. Whether it’s helping clients with traffic tickets, DUI arrests, or more serious offenses, people facing criminal charges need an attorney they can trust, and they need one fast. […]
With so many different ways to establish online visibility for your law firm, you might wonder whether it’s worth it to participate in legal directories. In truth, these are some of the simplest and most effective ways for attorneys to grow their online presence and get some valuable links. But there is a right and […]
As internet speeds get faster and attention spans get shorter, visual content is in higher demand. That means connecting with your target audience through video is no longer an optional marketing strategy. More than a simple blog post or infographic, a well-done video can demonstrate for clients that you have what it takes to solve […]
Your law firm’s website should be a vital part of its digital marketing strategy. With the right search engine optimization (SEO), you should be able to achieve organic rankings and attract visitors looking for your services. But did you know you have another opportunity to get free traffic to your business through your Google Business […]
Does your law firm want to reach its target audience the fastest way possible? And do you want to do it in a way that is affordable and gives you access to data about where your ad dollars are being spent? PPC (pay per click) advertising is the ideal solution that checks all of those […]
Law is a highly saturated and competitive field. To stand out, law firms are tasked with developing strong personal brands and effectively marketing those brands using both online and offline methods. One essential component of a robust digital marketing strategy is to routinely create and share content, such as blogs, press releases, and client testimonials […]
Your website is one of your law firm’s most powerful marketing tools. A great law firm website can quickly gain trust, establish credibility, and dramatically increase your website’s conversions. According to research from Google, potential clients are forming first impressions about your law firm in as little as 50 milliseconds. Whether your website is hitting on […]
The consumer decision-making process is a complex series of actions that involves need recognition, search for information, evaluation of alternatives, purchasing decision, and post-purchase evaluation. While there are numerous things that can impact a consumer’s purchasing decision, emotion is one of the most powerful. Indeed, while consumers often report comparing brands and price points, studies […]
No one likes to think about their own death or that of a loved one. But planning for the future is the best way to ensure loved ones are taken care of financially and your wishes are carried out when you are no longer capable of making your own choices. All of this involves careful […]