The past two years have been very challenging for all of us. Businesses have suffered financial setbacks as customers have changed buying patterns and staying at home has become the new normal. The legal profession has not been immune to these changes. With fewer people at work, there were fewer workplace injuries. With more people […]
Before we close the books on 2021 and turn our attention to 2022, let’s take a look back at what has been working in the world of law firm marketing. Marketing your law practice has always been challenging, but in the new COVID world we are living in, it has really, really become challenging. But […]
2022 is almost upon us. And no, we don’t know where the time has gone either. To ensure they spend their marketing dollars wisely and get the best results possible, many of our clients are beginning to plan their digital marketing strategies for 2022. If you haven’t started on yours, that’s ok – we’re here […]
Make Sure You Choose The Right Marketing Partner As a law firm, keeping your digital marketing strategy on track can be challenging. Understandably, most of your efforts are devoted to serving the needs of your clients. But you won’t have a law firm for very long if you aren’t generating new business and engaging new […]
One of the most important contributing factors of a law firm’s local search marketing strategy is the collection of client reviews. Studies show that 84 percent of consumers trust online reviews as much as a referral from someone they know and 88 percent of consumers use reviews as a deciding factor when choosing a business. […]
If your law firm wants to increase brand awareness, establish itself as an authority, and boost conversions, video marketing will satisfy your needs. An astounding 87% of marketing professionals now use video marketing as a tool, so there is nothing wrong with focusing on something that is working and making it your own. Video marketing […]
The internet has proven to be an invaluable source of ongoing leads for law firms. That said, online marketing for law firms spans a wide range of strategies and channels. It can be challenging to figure out where to focus your limited attention and resources. Two of the largest strategies include SEO and paid advertising. […]
With the growth of social media and the ease of using search engines, there is a crazy misconception that email marketing no longer works. But when was the last time you checked your email? Most people check their email hourly, and 99% of people check it every single day. Before you write off email marketing […]
When people are facing family law issues such as divorce, hiring an attorney can be a time-sensitive and difficult process. Potential clients already have emotions running high with the prospect of facing the end of a marriage or a potential child custody battle. How you market your law firm and instill trust can be particularly […]
Consumers are increasingly searching for businesses that are “local” to them. Some research estimates that nearly half of all searches on Google are now local, such as “coffee near me” or “business lawyer in Los Angeles.” The search engines have responded by creating products to cater to the wants and needs of consumers. Now, when […]