Few things are more important to the success of your law firm than generating new business. Whether you are a large, multi-office firm, a sole practitioner, or something in between, you need new clients coming in consistently to remain profitable. And for your law firm to remain competitive, it needs a powerful and effective marketing […]
As a law firm, your specialty is helping clients solve some of the most pressing legal issues. Whether you assist clients who’ve been charged with a crime, are going through a divorce, have been hurt in an accident, or are facing some other legal challenge, you’re knowledgeable and skilled at what you do. Roughly 85 percent […]
The Future of the Legal Industry: Will AI Take Over? November 30, 2022, may very well be viewed as a “day that will live in infamy” when it comes to the AI revolution. This was the day that ChatGPT, an AI-powered language model developed by OpenAI, was released to the general public. ChatGPT has quickly […]
In law school, the last thing that you were likely thinking about was how to market yourself as an attorney. Instead, you probably assumed that by doing good work and providing effective legal counsel, as well as by establishing or working for a reputable firm, clients would come to you. But the days of word-of-mouth […]
There is wide agreement among online experts that blogging is one of the core strategies that should be integrated into an effective digital marketing plan. This is true for virtually every industry, but it is especially the case for law firms. People encounter all types of legal trouble, and these days, one of the first […]
Staying focused with the right data can help your law firm get more leads and paying clients. But the key term is the “right data” and not just all the facts and figures available. Google Analytics is an important tool to track and analyze how well your law firm’s website is contributing to its digital […]
Creating a video (or a video series) as part of your legal marketing strategy is an excellent way to market your firm. Video gives your law firm a simple and shareable way to communicate its brand and message. And video content can also produce a strong return on your investment. Like many small businesses, you […]
Geo-Targeted Content – The Difference Between 1st Page Rankings And Irrelevancy The most important online content for law firms is the area of practice (AOP) page. These pages help give your website a strong foundation that you can build on with consistent monthly content. Practice area pages serve two primary purposes; to explain in detail […]
In recent years, law firms have begun to realize the importance of establishing their brand in the digital market. Historically, law firms received the bulk of their leads through networking events, referrals, and traditional ad space channels (billboards, Yellow Pages, etc.). But the most successful lawyers are now dominating the search engines and social media […]
How Well Do You Understand Search Engine Optimization For Your Law Firm When you are eager to see your law firm’s digital marketing efforts perform well, you might be willing to try just about anything. But there are many SEO myths that won’t get you the results you want, or worse, could result in a […]