Change can be tough to handle once you get set in your ways. Attorneys, however, are uniquely trained to adapt to constant changes in the legal landscape. But what about the marketing one? Often, the strategies and tactics that worked well a few years or even months ago undergo a shift. Something might work better […]
Legal directories have become an essential element of a comprehensive digital marketing strategy for law firms. By leveraging listings in these directories, lawyers can significantly improve their chances of getting chosen by prospective clients. Here’s what you need to know about the benefits of legal directories and how to make the most of this strategy. […]
The legal industry is one of the world’s most competitive markets. Because of this, it’s vital that law firms find unique ways to connect with the people, prospective clients, who need their services the most. One effective strategy is to produce authoritative content that you post to your legal blog. Here’s what you need to […]
If you want your law firm to succeed, you need to have a strong online presence. But the definition of that can change slightly from year to year due to shifting consumer preferences and digital marketing trends. Here are some highlights of what worked well in 2023 to give you a good idea of what […]
With the rising popularity of platforms like TikTok and Instagram, audiences are consuming more and more of their content visually. Sure, you’ll still get plenty of potential clients who want to read your blog content and learn more about your service through your practice area pages. But video continues to gain more ground. Incredibly, the […]
In today’s digital world, people who have legal challenges are going online to find answers and locate an attorney who can help them resolve their issues. If it’s difficult or impossible for potential clients to discover your law firm, you will likely lose out on a significant amount of business. In this context, SEO for […]
Another year seems to have flown by, and many businesses are already considering their goals and strategies for the coming year. To ensure your law firm is spending its marketing dollars wisely and getting the best possible results, a well-thought-out plan is a good idea. Here are a few things to think about and some […]
Social media has become an increasingly essential tool for professionals in all industries to build authority and make connections with potential clients. Lawyers are no exception. Now that a majority of consumers are online, law firms need a strong online presence that showcases their knowledge and experience. Here is why your law firm needs a […]
Law is one of the most competitive industries, especially when it comes to attracting clients online. And make no mistake — that’s exactly where people go to search for and research law firms. But if your firm is only focusing on general keywords for search traffic, it could be missing the mark in some critical […]
Just as the practice of law isn’t subjective, neither is the measurement of business results. If you aren’t tracking specific metrics and numbers, how will you know what’s working and what isn’t with respect to your marketing strategies? This is where key performance indicators (KPIs) come into play. Here’s why KPIs are vital in law […]