Entries by Too Darn Legal Marketing

Branding for Solo Attorneys: Tips and Tricks

Hanging out your shingle as a solo practitioner and declaring that you are a great lawyer won’t be enough to put you ahead of the game in a crowded market. It’s not uncommon for attorneys to leave larger law firms to open their own practices and be their own bosses. But controlling your destiny also […]

Niche Marketing for Lawyers: Focusing Your Specialization

The legal profession is one of the most competitive industries, making it challenging to attract new business. One issue many law firms struggle with is the critical question of whether or not to choose a specific niche. There is also confusion about how to take advantage of niches in legal marketing. Here’s what you need […]

Using Hyper-Personalized Content As Part of Your Legal Marketing Strategy

Hyper-personalization in content has become an effective marketing strategy in today’s competitive marketplace. As your law firm looks for new ways to make connections with potential clients and differentiate itself from the competition, using this strategy can help you create content that resonates with each individual. Here’s what you need to know.  What is Hyper-Personalization? […]

Innovations in Legal Tech: How AI and Automation Are Shaping Legal Marketing

The legal industry, long surrounded by tradition, has been experiencing a digital transformation driven by various technology advancements. Legal tech, a field that combines innovative technology with legal expertise, is redefining how legal services are accessed and delivered.  While law firms and legal professionals are leveraging legal tech for things like contract delivery and case […]