5 Important Tips When Selecting Your Firm’s Digital Marketing Agency

In the current market environment, improving your online presence is essential. As a busy law firm, however, tackling the constantly evolving world of digital marketing can be a challenging task. That’s why partnering with an experienced law firm marketing agency can be an invaluable asset to your firm.

One thing you’ll find is that similar to the legal industry, the digital marketing agency landscape can be a bit saturated. How do you know which agency is right for you and will produce results? Here are some of the benefits of working with a professional and five important tips that can help you select your law firm’s next digital marketing agency.

Working With a Professional vs. Going It Alone — Which is Best?

Deciding between doing your own marketing and hiring a professional can be tough when you are trying to pinch pennies. But when you’re operating in a competitive market like the legal industry, you need every advantage you can get.

It’s highly unlikely that your competitors are investing their precious time writing blog posts, managing social media accounts, setting up email marketing campaigns, and optimizing their website for the search engines. These are time-consuming activities that require a specific skill set.

Professional digital marketing services encompass a range of expertise and strategies performed by skilled marketers to enhance your firm’s online presence. These services are designed to engage potential clients, boost brand awareness, and increase website traffic. Professionals leverage their advanced marketing knowledge and tools in the background while you can continue to focus on serving the needs of your clients.

What’s the downside to hiring a professional? Well, they do charge a fee for their services, but it’s well worth the cost when you consider the substantial returns you’ll receive over time. The other downside is that you’ll need to put in some work on the front end of the relationship to find the right marketing partner and form a relationship with them.

5 Important Tips to Help You Select a Legal Marketing Agency

You probably already realize that your limited time could be better spent elsewhere. If you want to unlock the full potential of your online presence, you’re going to need some professional assistance. Here are five tips to help you select the best legal marketing agency for your law firm’s needs:

1. Clearly Outline Your Goals

Before even looking at legal marketing agencies, a little self-reflection can bring clarity to this process and save you some frustration down the road. Identifying your overall goals will both guide your decision-making process and maximize the chances of your finding the right digital marketing agency the first time.

You should certainly consider your budget before you start out, but don’t forget to consider the potential return on investment (ROI) that legal marketing can provide. Additionally, think about your other goals for legal marketing so you can prioritize them. Specifically, are you trying to boost your website traffic, increase your market share in a particular area, build a strong reputation on social media, or something else?

2. Screen for Industry Experience

When searching for a digital marketing agency for your law firm, it’s important to assess their experience in your industry. For example, some agencies might have excellent track records getting results for medical clinics or restaurants, but have never worked with a law firm before.

The legal industry is highly competitive, and law firms must follow some marketing Rules of Professional Conduct outlined by the American Bar Association (ABA). There is also specialised terminology and different strategies to consider. Don’t be afraid to ask an agency how much experience they have in the legal industry and to show examples of their work.

3. Look for a Partner

When you’re a busy law firm, it can be tempting to sign over your marketing program to an outside vendor and forget about it. While convenient on the surface, this hands-off approach could be a mistake. Legal marketing is most effective when you form a strong partnership with your agency.

The digital marketing agency you choose should be a partner, acting as an extension of your law firm. They’ll spend time getting to know what makes your firm unique before developing a plan to make your vision a reality. They will also stay in contact with you and be ready to make adjustments as needed.

4. Check Their Technical Skills

Before moving forward, it’s a good idea to evaluate your potential agency’s technical resources and skills. For example, are you interested in law firm video marketing? (We recommend this!) Look for a legal marketing agency with extensive experience producing, editing, and promoting video content.

Because the digital marketing landscape is constantly evolving, it’s important you choose an agency that is capable of a diverse bundle of strategies. They should be experts at website development, SEO, social media marketing, content creation, email marketing, and much more.

5. Consider Values and Culture Compatibility

Finally, if you’ve narrowed down your options to one or two choices, you should dig a little deeper before making your final decision. Look for a legal marketing agency whose values and culture align with your own.

Pay close attention to such things as work ethic, integrity, customer focus, accountability, teamwork, and communication style. For example, if you prefer to handle all of your communication via email or phone and one of your choices does things differently, this might not work for you. A good overall fill will result in a more successful and collaborative relationship.

Give Us a Chance to Win Your Legal Marketing Business

Now that you have some tips for choosing a top-notch digital marketing agency, it’s time to start your search. At Too Darn Loud Legal Marketing, we’d like the opportunity to win your legal marketing business.

Our results-driven digital marketing solutions for law firms are never cookie-cutter solutions. We take the time to get to know your particular needs and challenges before recommending a customized strategy designed to achieve your goals. Contact us today or give us a call at (800) 649-1764 to schedule a free consultation and website evaluation.